Mrs Fields Cookies Case Study Example | Topics and Well Written Essays - 1250 words - 3

Mrs Fields Cookies - Case Study Example It has thus created a wider database of new opportunities in the real world. It has also become a necessary business tool with its wide range of applications in the ever-expanding and competitive global environment, especially where acquisitions and mergers are concerned. When Fields’ acquired La Petite Boulangerie or LPB in 1987 from PepsiCo, the company saw the huge potential of successful diversification into new sit-in cafà © that would also serve to complement the delights of Fields’ cookies. LPB was a French bakery cum sandwich retail chain with 119 outlets. Within a month after the acquisition, Fields’ cut down LPB’s administrative staff to 3 from the strength of 53 employees as various administrative functions like accounts, human resource, finance, training, and development were brought within the wider scope of Fields’ in-house information system. It was a major tactical strategy that was used to promote centralized monitoring and uniformity in the work functioning across its various outlets. The prime importance of using technologies is not only improving the various processes within the system but also the overall performance. It also greatly facilitates the merger of diverse ideologies and processes for improved performance. In the case of LPB, it was an essential tool to promote better efficiency in the delivery of the common organizational goals and objectives. In a fiercely competitive business environment, the firm gains the position by leveraging its strengths by improving and improvising its business management and organizational goals. ‘A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both’ (Porter, 1996). The technology-driven organization culture within the parent company needs to become the intrinsic part of all its subsidiaries and acquisitions.